Filed under: Sports Advertising , Current Events , Golf Gatorade, one of Tiger Woods ‘ biggest sponsors, will discontinue “Gatorade Tiger Focus,” according to CNBC . The company says the decision has nothing to do with Tiger’s recent “transgressions,” even as women continue to come forward some two weeks after the National Enquirer first reported that Rachel Uchitel was Woods’ mistress.

Filed under: Dale Earnhardt Jr. , Nationwide Series Conceding that it was the “worst kept secret” in racing, IndyCar star Danica Patrick formally announced plans Tuesday afternoon to run a limited stock car schedule in 2010 for Dale Earnhardt Jr .’s JR Motorsports team beginning with the Feb

by Holly Cain Filed under: IRL After months of speculation, open-wheel racing’s most-talked about driver, Danica Patrick , announced Monday that she has signed a multi-year deal to remain in the IZOD IndyCar Series driving for Michael Andretti and longtime sponsor GoDaddy.com.

by Holly Cain Filed under: Mark Martin , Chase for the Sprint Cup , Hendrick Motorsports HOMESTEAD, Fla.

by Mike Chiappetta Filed under: UFC UFC welterweight Karo Parisyan has apparently used up his last chance with the organization. After Parisyan suddenly withdrew from his UFC 106 matchup with Dustin Hazelett on Thursday, UFC president Dana White took to his Twitter to vent, writing, “Karo Parisyan has f***ed over the UFC, the fans and his opponent again!!! He will not be fighting Saturday or ever again in the UFC.” Parisyan meanwhile, told MMAWeekly.com that he could not fight because he was unable to pay a $32,000 fine stemming from a prior athletic commission drug suspension, and therefore was not issued a Nevada fighter’s license

by R.J. White The second of our bi-weekly chats leading up to the Sunday Tailgate is upon us, and there’s much to discuss this week. Many of you are likely suffering with the loss of a starting RB in one of your leagues, with Ronnie Brown , Michael Turner , Cedric Benson , Julius Jones and Clinton Portis likely on the shelf

by Holly Cain Filed under: Jimmie Johnson , Mark Martin , Chase for the Sprint Cup , Hendrick Motorsports MIAMI — NASCAR’s Championship Weekend officially kicked off Thursday during a contenders press conference that couldn’t have been less like boxing’s version of a pre-bout showdown. This was more meet-and-greet than stare-and-glare.

Hendrick Motorsports was born in 1984, actually as All-Star Racing. The team fielded a single entry in the Cup Series with driver Geoff Bodine. In that opening year, the team earned three pole positions and three victories Today, the organization is headquartered at a 62-acre, state-of-the-art facility in Charlotte, N.C., and fields five NASCAR teams in two different divisions